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After the Storm: Analyzing Chris Christie's Use of Hurricane Sandy in New Jersey's 2013 Gubernatorial Elections Open Access

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This study evaluates what role Hurricane Sandy played in Chris Christie’s campaign strategy and more specifically, how the disaster has altered his moral foundations and leadership style long-term. By analyzing television advertisements and speeches during the 2009 and 2013 campaign seasons, this study will consider his moral foundations and leadership style to assess how the governor’s strategy has evolved. While Christie’s motivations cannot be fully considered, this study finds that the governor has become increasingly focused on the harm v. care dichotomy moral foundation, while shifting to a Visionary Motivator leadership style in order to more widely appeal to voters nation-wide. The merging of these two methods should be further explored to understand leadership styles during crisis.

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