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Beyond the Buzz:Planning Library Facebook Initiatives Grounded in User Needs Open Access

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In 2007, the George Washington University's Gelman Library decided to take a step back from the buzz surrounding Facebook in order to ask a very important question: how do our students really use Facebook? Is there a place for the library in this social environment? This presentation will discuss the evolution of library Facebook initiatives in response to the results of this study, and will provide a framework for your own social networking campaign.

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