Electronic Thesis/Dissertation
 

Are Black Female Influencers Experiencing a Post-COVID Increase in Online Hate?

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Research suggests that social media has redefined what social environments are and how society interacts within them due to extenuating factors like echo chambers and a growing dependence on social media for human interaction. After the post-COVID shift to social media as a prevalent form of communication, there has been an intensification and normalization of hateful rhetoric and the dehumanization of Black women who are influencers. The paper will explain how social media users now utilize platforms to supplement or replace interpersonal connections, and how increased anonymity and weakening of social decorum in online spaces facilitate harmful communications. The coarsening of social media manners has negative impacts on black women influencers, specifically as their reach allows for exposure to vastly different internet spaces, some of which are antagonistic. This research will shed light on the dangers of developing and pervasive problems across platforms like TikTok, Instagram, and X.

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