Towards a More Accessible, Diverse, and Inclusive Wine Cultural Context
Open AccessThe thesis explores wine discourse’s accessibility, diversity, and inclusivity. More specifically, the thesis aims to enrich the limited literature on why wine culture is inclusive and can be made more inclusive through linguistic means. The inclusivity of wine discourse is substantiated based on the facts that its key subject of wine quality and wine tasting are accessible and there are diverse ways in terms of how a wine can be judged. These quality systems obtain and maintain their diversity through interdiscursive interaction. By applying the method of ethnographic case study in dialogue with Michael Silverstein’s theory of enregisterment, this thesis demonstrates that wine discourse is indeed inclusive because it is inviting, clearly defined, has diverse forms, and easy-to-follow guidelines, and allows as well as requires individuals to take initiative in developing it further while they improve and enrich themselves by participating.
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