Electronic Thesis/Dissertation
 

Proposed framework for Online Shaming Crowds Analysis

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This paper discusses the sociopsychological attributes of online crowds that engage in public shaming, attempting to integrate aspects from cyberpsychology and crowd behavior theories into one conclusive theorem based on claims making. Online shaming is a form of public humiliation that occurs through an extended process of claims making and takes place on online social platforms. Claims making in virtual spaces employ the humiliation of individuals to gain collective support and become successful. This paper will focus on the process of online shaming, not on the causes for the shaming episodes, and will refer to shame as the collective action of public humiliating a specific individual. Through the analysis and comparison of two online shaming case studies, the researcher hopes to construct a clear image of the development of cybercrowds; looking at the issue through different stages of inception and analyzing the underlying behavioral patterns of the individuals and institutions involved.

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