Redesigning the Museum: Participatory Art and the Importance of Millennial Engagement Open Access
Is there a “right” way to look at art? The traditional art museum model is static – one where the status quo reigns. New ways of approaching art exhibitions is an uncultivated area. This paper serves as a proposal for the exhibition, pARTicipate: An Experiential Guide to Art, that looks to provide a unique art museum experience; one where the visitor will discover new ways to engage with and look at artworks within an exhibition. The exhibition will include modern and contemporary art works that engage the visitor through 2-dimensional, 3-dimensional, and conceptual works. Examining traditional modes of displaying art works, this art exhibition looks to reassess the conventional art viewing experience. Aimed to engage members of the millennial generation, pARTicipate analyzes social constructs of this demographic to create a better designed and more relevant museum experience. Interactive components such as writing on the walls, crafting object labels, or creating their own art will encourage the visitor’s role to shift from passive to active. Taking place at the newly constructed Whitney Museum of American Art, pARTicipate will be the inaugural exhibition to celebrate the opening of their new building. As a permanent collection installation, this show will use a non-traditional approach to reassess and redefine conventional uses of space, graphics, and overall tone within the art museum, creating an exhibition that aims to engage the visitor.
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