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The Influence of Cigarette Regulatory Information on Belief Expectancy and Value Open Access

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Recent legislation has been proposed to have the United States Food and Drug Administration (FDA) regulate tobacco products sold in the U.S. This study assessed the impact of information about such regulation on young adults' beliefs about cigarette smoking. Non-smoking university undergraduates (n=285) were randomly assigned to receive information indicating that 1) the FDA regulates cigarettes; 2) the FDA does not regulate cigarettes; or 3) no regulatory information (control condition). Expectancy-value theory was utilized as a guide for this online, between-subjects experimental study. Results indicated that participants in the non-FDA regulation condition viewed health outcomes as more likely than participants in the control condition and marginally more likely than the FDA regulation condition. The interaction between FDA expertise perceptions and condition marginally predicted health expectancy. In addition, the non-FDA regulation participants viewed health outcomes as worse than the control condition. Practical and theoretical contributions of this research are discussed.

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