Electronic Thesis/Dissertation

 

The Intersection of Editorial Design and Office Space Open Access

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Design is a driver of productivity. The objective of this project is to create a framework for working professionals of an organization in the 21st Century, utilizing principles of editorial design. The new workplace can be reflective of the modernization and digitalization of our communication. Widespread change is occurring in the realm of work due to a variety of factors, from sweeping demographic shifts to the impacts of globalization and rapid integration of new technology. Similarly, print magazines have also found the need to adjust their push-methodology to customers due to the same factors. Because of similarities between the editorial industry and the corporate world and the challenges they share, magazines are in fact able to serve as a model for companies wishing to respond to these challenges, improve employee satisfaction, and generate more creativity and innovation in their workplace. Components making up the general layout of a magazine are dissected and applied to the program requirements of an office. Ultimately, the new system is not wholly collaborative or wholly sequestered, but instead offers a balance of these ideals. In addition to designated conference rooms, offices and other areas designed for work, members of the system have effortless access to focus rooms, learning space, places for socialization, quiet areas for informal meetings or personal phone calls as well as access to nature and the outdoors. Hospitality design also serves as a case study reference, playing a large role in the overall design of the new workplace as accomplishes many objectives for both employees and building lease operatives alike. Additionally, typical extracurricular or leisure activities may be encompassed in the system, although they vary among individual systems depending on the needs and activities of the specific members. The physical structure encourages use of all, and technology that is used is done only to encourage and foster these environments unless otherwise necessary for safety reasons, etc. The designed framework is a contemporary environment built on the principles of simplicity and sophistication intended for contemporary working professionals. This atmosphere is achieved mostly through material usage, graphics and way finding. Members of the system should feel able to focus and know that they have the freedom to move about the system in a flexible manner. The magazine serves as a template and lens to understand and achieve design goals with the intent to increase employee engagement, minimize cost and thereby increase the profits of an organization.

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