Electronic Thesis/Dissertation


The Generations of Baby Boomer to Generation Z as Defined in Consumer Culture Open Access

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This proposed exhibition, Marketing History: Baby Boomer to Generation Z brings together the sights, sounds, and voices of generations through the medium of advertising and consumer products. Beginning in the 1950s, this exhibition will follow the generations of Baby Boomer, Generation Jones, Generation X, the Millennials, and Generation Z from their coming of age. The exhibition will juxtapose the history and consumer culture of each era with the advertisements, slogans, commercials, and products of the time in an immersive and interactive game-like environment. Precedents include museum exhibitions, retail spaces, radio programming, trade shows, festivals, and world expositions. The target audience of families, especially multi-generational families was chosen in hopes of the exhibition beginning a dialogue between family members. This exhibition strays from the traditional museum exhibition space with a subject neutral venue proposed to be in the Fisher Pavilion at the Seattle Center in Washington. This exhibition will look towards a more modern model of an exhibition along with the use of the positive aspects of sponsorship, extended hours, and public programming.

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