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Assessing Mobile Learning Effectiveness and Acceptance Open Access

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The purpose of this study was to assess Mobile Learning (M-Learning) effectiveness vis-à-vis Face-to-Face Learning and to determine the extent to which students used and accepted the M-Learning education delivery methodology. Two research models were employed: 1) a Performance Model, and 2) the Unified Theory of Acceptance and Use of Technology Model (UTAUT).1 These models were used two answer two research questions:1. Is the M-Learning Mode of Delivery (MOD) more or less effective than FTF?2. What are the factors that influence the acceptance and use of M-Learning? Participants in the Control group (Face-to-Face) outperformed Treatment group participants (M-Learning) on both of two quizzes administered during the study. Face-to-Face participants performed significantly better (9%) in average performance than M-Learning participants on the first quiz (p=.000; Adjusted R2=.106). Similarly, Face-to-Face participants significantly outperformed M-Learning Mode of Delivery participants by 7% (p=.010; Adjusted R2=.052) on the second quiz. The average increase in performance across both quizzes was 8%. Other than mode of delivery (Face-to-Face or M-Learning), the factors that influenced the acceptance and use of M-Learning were not determined; UTAUT, adapted specifically to measure M-Learning acceptance and use, did not provide as much insight into the M-Learning environment as it had when applied to other technology contexts._____________________________1. Viswanath Venkatesh, et al., “User Acceptance of Information Technology: Toward A Unified View” MIS Quarterly 27, no. 3 (September 2003).

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