Viva Lost Vegas: Downtown Project, Corporate-Led Redevelopment, and the "Tradition of Invention"
Open AccessThis research is a case study analysis of Downtown Project, a corporate-led redevelopment endeavor currently taking place in downtown Las Vegas. Through private money and public partnerships, Internet retailer Zappos has relocated its headquarters to a neighborhood previously characterized by economic instability, and is actively constructing a concentrated "creative class" community of tech startups, entrepreneurs, and small businesses. By examining Downtown Project, this research seeks to analyze the ways in which corporate-led redevelopment plays a powerful role in the local growth machine, asking who benefits, at what potential costs, and whose interests are served in downtown redevelopment projects. This research situates Downtown Project within the current economic context of Las Vegas, one of the cities hit the hardest by the recession and foreclosure crisis, in addition to placing this endeavor within the historical context of Las Vegas development and the city's "tradition of invention." This research also provides analysis of how this particular development is both similar to and different from other notable U.S. examples of corporate-led redevelopment. This case study draws from physical observations, maps, media coverage, census tract information, financial records, and a series of interviews in order to critically examine the key players and prominent narratives of this ambitious attempt at community building, and ask questions about the social justice and equitable development aspects of such a project.
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