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Accelerating Electric Vehicle Adoption in the United States: The Impact of Experience, Incentives, and Resale Value

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In recent years, with focus on climate change and environmentally beneficial technologies growing, the transportation industry has turned its attention to the development of plug-in electric vehicles (PEVs). Modern electric vehicles were re-introduced to the US market in 2011, but despite benefits to both the environment and consumers, adoption of this vehicle technology remains low. Utilizing theory on adoption of innovative technologies, this dissertation addresses critical areas needed to improve consumer adoption of PEVs over the next decades. This consists of three studies that analyze different levers contributing to US consumer PEV adoption, all connected through gaining consumer consideration and adoption of this innovative technology. The first study analyzes the impact of PEV experience and knowledge on consumers’ willingness to consider purchasing a PEV. The second study elicits implicit discount rates that consumers hold for various financial incentives designed to increase PEV adoption. Finally, the last study will investigate the emerging used market for PEVs, focusing on estimating how the current generation of PEVs retain resale value with subsequent policy implications. Together, these studies will offer new insights on important factors for increasing PEV adoption to consumers across the technology adoption curve.

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