Improving Data Collection and Interpretation with Gender Diversity on Campaigns Open Access
Downloadable ContentDownload PDF
My research topic concerns gender diversity on political teams that leverage big data and analytics on campaigns. Data show women are underrepresented in science, technology, engineering and math (STEM) fields. As technology continues to advance, big data play an increasing role on political campaigns by targeting messages to voters across the political spectrum. If women continue to trail men in tech capabilities, such as big data analytics, women could lose opportunities in formulating campaign strategies and occupying leadership roles. Gender diversity in political tech consulting is an understudied topic. As influential organizations, companies and thought leaders advocate for gender diversity in STEM fields, it is important to understand if gender diversity can improve the efficacy of the burgeoning field of big data on campaigns.