Electronic Thesis/Dissertation


Improving Data Collection and Interpretation with Gender Diversity on Campaigns Open Access

My research topic concerns gender diversity on political teams that leverage big data and analytics on campaigns. Data show women are underrepresented in science, technology, engineering and math (STEM) fields. As technology continues to advance, big data play an increasing role on political campaigns by targeting messages to voters across the political spectrum. If women continue to trail men in tech capabilities, such as big data analytics, women could lose opportunities in formulating campaign strategies and occupying leadership roles. Gender diversity in political tech consulting is an understudied topic. As influential organizations, companies and thought leaders advocate for gender diversity in STEM fields, it is important to understand if gender diversity can improve the efficacy of the burgeoning field of big data on campaigns.

Author Language Keyword Date created Type of Work Rights statement GW Unit Degree Advisor Committee Member(s) Persistent URL

Notice to Authors

If you are the author of this work and you have any questions about the information on this page, please use the Contact form to get in touch with us.