Candy: A Sweet Celebration Open Access
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Candy, which began as a new concept by the Ancient Egyptians, eventually evolved into a high-end commodity consumed by middle-class Europeans in the early 1800’s, is now one of the largest global adult-focused advertising markets in America. Although seemingly insignificant, the act of licking a lollipop, chewing a familiar piece of chocolate, or just one taste or even smell of a specific sweet treat can remind us of our childhood.By weaving together the topics of history, production, and advertising, this exhibition seeks to inform the visitor about the significant role that each has played in influencing our relationship with candy, and will examine the reasons why our love for these confections persists. From immersive and interactive environments, to sensory engagement, this exhibition harnesses the power of candy to go beyond a static history lesson to create meaningful and memorable experiences.