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Super Style at Supercenters: The Democratization of High-End Fashion Designers' Names Through Big Box Garments, 2003-2010 Open Access

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This thesis shows that high-end designers' fashion lines at big box stores democratize the designers' names rather than their high-end designs. Isaac Mizrahi, Vera Wang, and Norma Kamali are all fashion designers who fit into this new phase of design distribution despite critical pessimism about the risks each is taking toward dissolving their high-end legacy. The big box store is another venue for business recognition while giving consumers the names they want without the same exceptional design.

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