SELLING CAPTAIN SMITH: 1950s COLONIAL REVIVAL AND THE MARKETING OF THE 1957 JAMESTOWN FESTIVAL
Open AccessThe 1957 Jamestown Exhibition was held to commemorate the 350th anniversary of the landing at Jamestown. In an attempt to reassert Jamestown's claim as "Birthplace of the Nation" typical Colonial Revival marketing and aesthetics were widely employed in goods created in conjunction with the Festival - either through literal images or by applying the Jamestown label to generic Colonial Revival style goods. Typical of Colonial Revival goods, the Colonial association these objects were intended to evoke originated more frequently in the advertising of the objects than in the objects themselves. Although historians generally consider the Colonial Revival to have died out during the 1930s, the creation and advertising of goods related to the Festival demonstrates that, rather than dying out, Colonial Revival became a pervasive part of American middle class culture.
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Matthews_corcoran_0501M_10143.pdf | 2018-01-16 | Open Access |
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Illustrations.pdf | 2018-01-16 | Open Access |
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