The present study examined the role that descriptive norms play on the constructs of behavioral willingness, drinker prototype favorability, attitudes toward alcohol use, and perceived vulnerability for alcohol-related consequences, within the Prototype Willingness model. The primary objectives...
Using a quantitative, correlational-exploratory design, this study explored the impact of peer social network size and composition on the alcohol use rates of first-year female athletes after 6 weeks of their first year of college, using the National College Health Assessment II and...
The present study examined the influence of television media on cognitions derived from the Prototype Willingness Model. Existing research on media portraying alcohol and sex demonstrates that media exposure influences corresponding cognitions and behaviors. This dissertation focused on the...