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Filtering by: Keyword Product Association Keyword Data Mining Keyword Marketing Application Type of Work Thesis or Dissertation

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Description:: In this dissertation, I explore the expanding area of interest in the field of business analytics: the extraction of meaningful association structures and their connection to applicable business theory. In particular I develop a series of models based on dynamic Bayesian methods to address some...
Author:: Kim, Bumsoo
Keyword:: Bayes Networks, Data Mining, Marketing Application, Dynamic Models, and Product Association
GW Unit:: Decision Sciences
Degree:: Ph.D.
Advisor:: Prasad, Srinivas and Soyer, Refik
Committee Member(s):: Mazzuchi, Thomas, Stroud, Johnathan, and Rao, Pradeep
Resource Type:: Thesis or Dissertation

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