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Filtering by: Keyword Product Association Keyword Data Mining Keyword Marketing Application Type of Work Thesis or Dissertation

Description:: In this dissertation, I explore the expanding area of interest in the field of business analytics: the extraction of meaningful association structures and their connection to applicable business theory. In particular I develop a series of models based on dynamic Bayesian methods to address some...
Author:: Kim, Bumsoo
Keyword:: Product Association, Marketing Application, Data Mining, Dynamic Models, and Bayes Networks
GW Unit:: Decision Sciences
Degree:: Ph.D.
Advisor:: Soyer, Refik and Prasad, Srinivas
Committee Member(s):: Rao, Pradeep, Stroud, Johnathan, and Mazzuchi, Thomas
Resource Type:: Thesis or Dissertation

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