Political marketing is now an established modus operandi in politics, especially in America, the cradle of the study and development of marketing in general. However, it has not yet reached the levels of sophistication seen in the corporate world, but rather copied superficial techniques. It is...
There are unique forces at play that drive and sustain women in leadership roles in the East: In the case of Aung San Suu Kyi these have been the qualities of fearlessness, forgiveness, an ability to live in the paradox between her sense of traditional duty and social unconventionalities and her...
My research topic concerns gender diversity on political teams that leverage big data and analytics on campaigns. Data show women are underrepresented in science, technology, engineering and math (STEM) fields. As technology continues to advance, big data play an increasing role on political...