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Filtering by: GW Unit Decision Sciences Keyword Product Association Keyword Marketing Application Type of Work Thesis or Dissertation

Essays in the Dynamic Bayesian Models in Marketing

Description:

In this dissertation, I explore the expanding area of interest in the field of business analytics: the extraction of meaningful association structures and their connection to applicable business theory. In particular I develop a series of models based on dynamic Bayesian methods to address some...

Author:

Kim, Bumsoo

Keyword:

Product Association, Marketing Application, Data Mining, Dynamic Models, and Bayes Networks

GW Unit:

Decision Sciences

Degree:

Ph.D.

Advisor:

Soyer, Refik and Prasad, Srinivas

Committee Member(s):

Rao, Pradeep, Stroud, Johnathan, and Mazzuchi, Thomas

Resource Type:

Thesis or Dissertation