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Filtering by: GW Unit Decision Sciences Keyword Product Association Keyword Marketing Application Type of Work Thesis or Dissertation

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Essays in the Dynamic Bayesian Models in Marketing

Description:

In this dissertation, I explore the expanding area of interest in the field of business analytics: the extraction of meaningful association structures and their connection to applicable business theory. In particular I develop a series of models based on dynamic Bayesian methods to address some...

Author:

Kim, Bumsoo

Keyword:

Bayes Networks, Data Mining, Marketing Application, Dynamic Models, and Product Association

GW Unit:

Decision Sciences

Degree:

Ph.D.

Advisor:

Prasad, Srinivas and Soyer, Refik

Committee Member(s):

Mazzuchi, Thomas, Stroud, Johnathan, and Rao, Pradeep

Resource Type:

Thesis or Dissertation