Corporate Social Responsibility (CSR) efforts are undertaken by companies resulting in social sponsorship of charitable events. Additionally sponsor-event fit theory outlines the importance of the degree of fit between a sponsor and an event. Many previous studies confirmed the sponsor-event fit...
Event studies have been considered as one area of research discipline since the early 2000s. Because the significance of events as a motivator of tourism has become obvious, interest in the study of events has continuously increased. However, there have been few attempts to investigate past...
Outdoor historical drama is a unique form of theatre that focuses largely on attracting a tourist audience. Such dramas are integral to the tourism economies of some small towns, and can be a successful tourism offering if developed and managed thoughtfully. The purpose of this paper is to create...