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Filtering by: Author Kim, Jooho Degree M.B.A. GW Unit Tourism Administration

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Fit Theory Into Corporate Sponsorship Toward Charitable Events

Description:

Corporate Social Responsibility (CSR) efforts are undertaken by companies resulting in social sponsorship of charitable events. Additionally sponsor-event fit theory outlines the importance of the degree of fit between a sponsor and an event. Many previous studies confirmed the sponsor-event fit...

Author:

Kim, Jooho

Keyword:

CSR, Sponsorship, Fit Theory, Corporate Social Reponsibilities, and Charitable events

GW Unit:

Tourism Administration

Degree:

M.B.A.

Advisor:

Boo, Soyoung

Committee Member(s):

Kwak, Young Hoon, Boo, Soyoung, and Yu, Liang

Resource Type:

Thesis or Dissertation