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Filtering by: Author Banon, Veronica Carmen Keyword Politics Keyword Comunication Type of Work Thesis or Dissertation

Description:: Political marketing is now an established modus operandi in politics, especially in America, the cradle of the study and development of marketing in general. However, it has not yet reached the levels of sophistication seen in the corporate world, but rather copied superficial techniques. It is...
Author:: Banon, Veronica Carmen
Keyword:: Elections, Political, Politics, Marketing, Comunication, and Campaign
GW Unit:: Political Management
Degree:: M.P.S.
Advisor:: Cushman, Chuck E and Johnson, Dennis W
Resource Type:: Thesis or Dissertation

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