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Filtering by: Author Addington, Lindsay Mathers Degree Ed.D. Keyword Communication Keyword Admissions

Students' Preferences for Information Sources during the Undergraduate College Search Process: The Influence of Technology

Description:

The purpose of this dissertation was to develop an expert and empirically validated survey instrument to measure students' preferences for information sources during the undergraduate college search process. As technological advances introduce new mediums by which to communicate, admissions...

Author:

Addington, Lindsay Mathers

Keyword:

Marketing, Admissions, College Choice, Communication, Technology, and Recruitment

GW Unit:

Higher Education Administration

Degree:

Ed.D.

Advisor:

Choi, Jaehwa

Committee Member(s):

Jakeman, Rick and Greenberg, Joseph

Resource Type:

Thesis or Dissertation