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Filtering by: Committee Member Mazzuchi, Thomas Author Kim, Bumsoo GW Unit Decision Sciences Keyword Product Association Keyword Marketing Application Type of Work Thesis or Dissertation

Essays in the Dynamic Bayesian Models in Marketing

Description:

In this dissertation, I explore the expanding area of interest in the field of business analytics: the extraction of meaningful association structures and their connection to applicable business theory. In particular I develop a series of models based on dynamic Bayesian methods to address some...

Author:

Kim, Bumsoo

Keyword:

Product Association, Marketing Application, Data Mining, Dynamic Models, and Bayes Networks

GW Unit:

Decision Sciences

Degree:

Ph.D.

Advisor:

Soyer, Refik and Prasad, Srinivas

Committee Member(s):

Rao, Pradeep, Stroud, Johnathan, and Mazzuchi, Thomas

Resource Type:

Thesis or Dissertation

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