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Filtering by: Committee Member Greenberg, Joseph Author Addington, Lindsay Mathers Keyword College Choice

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Students' Preferences for Information Sources during the Undergraduate College Search Process: The Influence of Technology

Description:

The purpose of this dissertation was to develop an expert and empirically validated survey instrument to measure students' preferences for information sources during the undergraduate college search process. As technological advances introduce new mediums by which to communicate, admissions...

Author:

Addington, Lindsay Mathers

Keyword:

Technology, Marketing, Admissions, College Choice, Communication, and Recruitment

GW Unit:

Higher Education Administration

Degree:

Ed.D.

Advisor:

Choi, Jaehwa

Committee Member(s):

Greenberg, Joseph and Jakeman, Rick

Resource Type:

Thesis or Dissertation