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Filtering by: Advisor Harrald*, Jack Degree D.Sc.

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AN ANALYSIS OF E-COMMERCE OPT-IN/OPT-OUT POLICIES AND THE RESULTING EFFECTS ON CONSUMER BEHAVIOR

Description:

The emergence and widespread use of the Internet has resulted in the shift of many commercial activities from traditional modalities to the online environment. It is estimated that more than 600,000 websites conduct some form of online commerce (Netcraft 2007). Online commerce companies that use...

Author:

Liu, Yi-Chun Catherine

Keyword:

GW Unit:

Engineering Mgt and Systems Engineering

Degree:

D.Sc.

Advisor:

Jefferson, Theresa and Harrald*, Jack

Committee Member(s):

Stankosky, Michael, Sekine, Junko, Jefferson, Theresa, Mazzuchi, Thomas, and Harrald, Jack

Resource Type:

Thesis or Dissertation