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Filtering by: Advisor Cushman, Chuck E Keyword Politics

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Parties, Identity and Brands in Political Marketing

Description:

Political marketing is now an established modus operandi in politics, especially in America, the cradle of the study and development of marketing in general. However, it has not yet reached the levels of sophistication seen in the corporate world, but rather copied superficial techniques. It is...

Author:

Banon, Veronica Carmen

Keyword:

Elections, Comunication, Political, Politics, Campaign, and Marketing

GW Unit:

Political Management

Degree:

M.P.S.

Advisor:

Cushman, Chuck E and Johnson, Dennis W

Resource Type:

Thesis or Dissertation