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Filtering by: Date created tesim 2007 Advisor Croswell, Clyde V. Author Luna JR, Armando GW Unit Education and Human Development Keyword Brand Keyword Attachment Theory Type of Work Thesis or Dissertation

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Generating Cooperative Advantage: A Phenomenological Exploration of Structural Coupling as Value Coherence of Organizational Values and Consumer Values

Description:

Abstract of DissertationGenerating Cooperative Advantage: A PhenomenologicalExploration of Structural Coupling as Value Coherence ofOrganizational Values and Consumer ValuesThis phenomenological study, using analogical reasoning (Tsoukas, 1993) and a first-person experience methodology, explored...

Author:

Luna JR, Armando

Keyword:

Relationship Marketing, Organizational Values, Values, Brand, Attachment Theory, and Consumers

GW Unit:

Education and Human Development

Degree:

Ed.D.

Advisor:

Croswell, Clyde V.

Committee Member(s):

Gallagher, Shaun and McEwen, William

Resource Type:

Thesis or Dissertation

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