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Filtering by: Advisor Brown, Clare Degree M.A. Keyword Design Keyword Advertising

Exhibit Design Using Advertising Strategies

Description:

This thesis proposal demonstrates the idea of using advertising strategies to engage the visitor, optimizing the short time the visitor spends in an exhibit. The art, object, and experience is treated as the product and the visitor, although they are not purchasing the product, is the consumer....

Author:

Woods, Heather Elizabeth

Keyword:

Advertising, Design, Exhibit, and Gender

GW Unit:

Corcoran School of Arts and Design

Degree:

M.A.

Advisor:

Brown, Clare

Committee Member(s):

Briggs, Nigel and Bernat, Cory

Resource Type:

Thesis or Dissertation